Red Light – Green Light
Modeled after Amsterdam’s Red Light District
Modeled after Amsterdam’s Red Light District, Red Light Center (RLC) is a privately owned Massively Multi-User Reality site that was made available to the public early in 2006 by Utherverse Inc..
Its tag line is “EXPAND Your Fantasy”
The online community site offers users virtual nightclubs, hotels, bars, movie theaters and stores. There is a virtual currency called Rays, which members can earn and use for services in the community, Zaby apartments, Gifts for other members, and various other purposes. Rays can also be sold on an open Marketplace for real currency.
A player can own their own Zaby apartment within the 3D World. It is possible to install televisions with streaming video, or a jukebox with music. One can color the walls, and place furniture. The Zaby apartments vary in size from a small one-bedroom apartment to a large country house.
There are other worlds attached to Red Light Center, the largest of which being Virtual Vancouver, modeled on the city of Vancouver, which includes notable landmarks and buildings. Virtual Vancouver hosts Art Gallery shows, streaming concerts, book festivals, and other cultural events.
Red Light Center offers Community Events, such as classes, meeting rooms, live music with dancing and art-gallery openings. Users also have the ability to put on their own events. In many locations, one can smoke hookahs of ganja and eat magic mushrooms, which can have their effects shaken off at the user’s choice.
As an adult playground, RLC features a sex function for VIP members. The users are represented by avatars, which may be customized personally to suit a user’s tastes, and may be used to have virtual sex with another. Certain areas of RLC provide a bed for the users and cater to various popular fantasies. Users have access to underwater caves, locker rooms, a hotel, and bordello rooms, all of which are private spots. There are several themed and equipped rooms available for BDSM play. The avatars are all anatomically correct and the sexual activity is detailed and animated. Users choose a position or action from a menu and then watch it happen with their avatar partner. Since both partners have the same menu to choose from, the result is a visual cybersex.
Essentially, the “Utherverse” besides being the parent company is namely also the universe or “Metaverse” that engulfs all of the cities that make up the environment. Cities such as Red Light Center, Loki Land and Virtual Vancouver, while both a part of the big picture, are each separate entities connected to each other by “transport centers” linking them together.
In keeping with its suggestion that there should eventually be “millions of worlds, all of them connected, searchable, and customized…” the company claims it will license the use of its software infrastructure to anyone who wishes to create entire worlds on the scale of either of its existing properties, or much larger, on terms of a franchise. The company has recently released the groundwork for this with its Virtual World Web (VWW) option to its service. This enables any member to create a virtual world of their own for personal or business intent.
The Utherverse social center, is comparable to Myspace or Facebook but with less content limitation and with some dating flavor.
Freedom of speech and expression, within the confines of the law, are a key factor to the concept’s appeal. There is a rewards system namely an in-world currency, referred to as ‘Rays’, in memory of Ray Schwartz, the late co-founder of Utherverse, which pays you for browsing profiles, rating pictures, creating and selling clothing etc. This currency and the vast amount of creativity in the Utherverse is also the driving force of the in-world economy.